Wednesday, October 27, 2021

Mundial Marketing Forum organized by Philip Kotler


Philip Kotler, considered the father of world marketing, will promote,from November 5th to 7th, the World Post Pandemic Marketing Forum. In Brazil, the organization of the event will have a partnership between Kotler Impact and Instituto Zanotta. Professor Kotler will address the theme: “Hello tomorrow - building the next normal”. According to Kotler: "Covid-19 will stimulate the transformation of the economy from traditional capitalism to social capitalism." For Professor Ricardo Zanotta, president of the Institute that bears his name, "we were invited to carry out this partnership for Brazil and we consider that it is an unmissable opportunity to promote the latest research and thoughts of world personalities on this topic"


The event will take place in an online version and will bring together over a hundred speakers. Until last year, Kotler Impact promoted this forum in person in several countries. But, starting this year, the event will feature a super digital Sympla platform.


 About 100 speakers from different countries are already confirmed. Among the Brazilian representatives stand out Luiza Helena Trajano (Magazine Luiza), Paulo Lima (Trip), and Oscar Motomura (Amke/Amana-Key).


The World Post Pandemic Marketing Forum will feature 48 hours of lectures, simultaneous translation, in addition to offering “passport” access for 3 months of the entire event. “With this ease, we want to make the maximum use of this world event in Brazil as well”, says Ricardo Zanotta.

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