Thursday, January 16, 2020

January 15, 2020
Amazon vs. Walmart: Who's Really Winning Online Grocery?
By Blake Droesch
Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.
Amazon currently holds the largest market share of online grocery. We estimate that Amazon’s US food and beverage sales amounted to $6.13 billion in 2019, or 23.7% of total US food and beverage ecommerce sales. However, a September 2019 survey conducted by The Retail Feedback Group found that 37% of US digital shoppers most recently purchased groceries from Walmart, compared with 29% who used Amazon.
Only At Shoptalk: Whole Foods CMO to Speak
Whole Foods Market's Chief Marketing Officer is heading up creative consumer-based initiatives such as the Prime Members program. Hear from her and the rest of our All-Female speaker line-up at Shoptalk on March 22-25, 2020 at Mandalay Bay, Las Vegas.
Get Your Ticket While They Last!

But not all consumer data shows the same results. According to a survey conducted by CPG analytics firm TABS Analytics and Caravan Engine, 36% of US internet users said they bought groceries online from Amazon in 2019, vs. 29% who shopped at Walmart.
And while Amazon still held a significant lead in 2019 vs. the year prior, the survey also found that the number of respondents buying online groceries via Walmart nearly doubled from 2018.
Both surveys were conducted in September 2019, but the wording differed slightly. The TABS Analytics survey, which favors Amazon, asked respondents where they’ve purchased groceries online but didn't specify a timeframe. This includes infrequent online grocery shoppers who might purchase packaged food or beverages from Amazon throughout the year, but aren't regular users of Amazon’s grocery services like AmazonFresh, Prime Now or Prime Pantry.
The Retail Feedback Group's survey, on the other hand, asked respondents which grocery service they used most recently in the last 30 days. The fact that this question resulted in more favorable results for Walmart is indicative of the momentum its online grocery business gained in 2019. The retail giant has leveraged its brick-and-mortar footprint to drive online shopping via click-and-collect options, where they’ve made significant investments. According to recent reporting from Bloomberg, this option is now available at 3,000 stores, but it was only offered at about 400 in 2016.
Amazon and Walmart will continue to lead online grocery in 2020, with both playing to the key strengths that their competitors don’t have. Walmart seems poised to continue leveraging its brick-and-mortar footprint and has already generated buzz by unveiling an automated warehouse that uses robots to make its grocery pickup service faster.
While Walmart might have the momentum right now, Amazon will continue playing to its strengths: free, fast shipping with fewer price restrictions. The company recently eliminated the $14.99 monthly fee for AmazonFresh and now offers the service to Prime members at no additional charge. At the end of last year, AmazonFresh expanded for the third time, making the service available in most major US markets.
©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036
eMarketer Retail is published by eMarketer, Inc.

View this email in your browser

Winter Fun at the 23rd Annual Lambertville-New Hope Festival January 18-26

From the Lambertville-New Hope Winter Festival Join us for our 23rd annual Lambertville-New Hope Winter Festival January 18-26. These nine days will be packed with events for adults, children, and families. There will be a chili cook-off, an a cappella extravaganza, a soup-a-thon, ice sculpture, historic and nature tours, snow folk art, and more! Click here for […]

MPAC Presents Rent 20th Anniversary Tour February 7-8

From Mayo Performing Arts Center: The rock musical RENT comes to Mayo Performing Arts Center for three performances, Friday, February 7 at 8 pm and Saturday, February 8 at 2 pm and 8 pm. Tickets are $59-$99. Student rush seats will be available for $20 24 hours prior to the performances. In 1996, an original […]

Mexican to ‘Meat’balls, Dosas to Desserts: New Jersey’s Vegetarian & Vegan Restaurants Have it All

Editor’s note: this article was originally published in August 2018. If you know of any places that have closed since then, or any great new vegan/vegetarian spots, email us at It’s never been a better time to be vegetarian or vegan — or even just “veg-curious” — in New Jersey. The last decade has […]

It’s Ski Season! Tips on 4 Top Day Trips for New Jersey Skiers

One of the amazing things about New Jersey is the wide range of outdoor activities available within a reasonably short drive. While many people view going “down the Shore” as the quintessential New Jersey experience, there’s another group that can’t wait for the colder weather and snow that signal ski season. First, a little background. […]

EXTENDED: Luna Stage Presents World Premiere of American Rookie January 11-27

From Luna Stage Update: In response to sold out opening weekend performances, Luna Stage has extended Dipti Bramhandkar’s American Rookie through January 27. The production was previously scheduled to close January 20.   Luna Stage presents the World Premiere of American Rookie written and performed by Dipti Bramhandkar and directed by Padraic Lillis. Part coming-of-age tale, part […]

Top 10 Weekend Events

Celebrate Dr. King: Explore the Dream Through Art in Maplewood January 20

From Maplewood Arts and Culture and Express Yourself Studios: Express Yourself Studios will host its 12th annual “Celebrate Dr. King: Explore the Dream Through Art” workshop, Monday, January 20, 11 AM – 2:00 PM (on the hour). Learn about Dr. King and the Civil Rights Movement through art. Families with children between the ages of […]

Tammy Pescatelli Performs at SOPAC in South Orange January 17

From South Orange Performing Arts Center: Arguably one of the hardest working women in comedy today, Tammy Pescatelli combines brassy sexiness with a bold female voice and witty sarcasm. Tammy’s career jump-started after appearing on NBC’s Last Comic Standing. Her season played out to more than 17 million viewers, garnering her a mass of loyal fans […]

BaconFest Comes to Zeppelin Hall January 11-27 in Jersey City

From Zeppelin Hall: Zeppelin Hall (88 Liberty View Dr.) is hosting BaconFest from Sunday, January 11th – Monday, January 27th with Executive Chef Franco Robazetti serving up 20 bacon filled dishes including one that earned him the 1st place prize at last year’s Bacon and Beer Classic. Dishes include Bacon Lasagna for $16, the only […]

Pier Village Ice Skating in Long Branch January 17

From Ice at the Pier: Enjoy one of Pier Village’s most celebrated traditions. From Thanksgiving to Presidents’ Day, visitors lace up their skates and twirl away by-the-sea at Pier Village’s iconic Ice Rink. Here you’ll find our residents and visitors alike skating in the heart of Pier Village’s beautifully decorated community, exciting shops and restaurants. […]

Light of Day Festival – The Weeklings in Asbury Park January 17

From the Stone Pony: The Weeklings will be performing at The Stone Pony in Asbury Park. Enjoy some great music and a fun night out. More information.

Dr. Martin Luther King, Jr. 49th Annual Memorial Breakfast in Newark January 17

From the Newark YMCA: The YMCA of Newark and Vicinity has honored the memory of Dr. Martin Luther King Jr. for the past 49 years with an annual memorial breakfast. In fact, the YMCA was the first local organization to hold an event honoring Dr. King. The breakfast allows us to take time to remember […]

Listening Journey Through J.S. Bach’s Well-Tempered Clavier in Maplewood January 17

From the Ethical Culture Society of Essex County and the Village Green: Every month from September 2019 to September 2020, pianist Birgit Matzerath will conduct a guided tour and listening journey of J.S. Bach’s Well-Tempered Clavier. Birgit intends to foster a community and an environment in which people can relax and be inspired by music. […]

Michael Lally: Poetry and Prejudice in Maplewood January 19

From the Ethical Culture Society of Essex County: Returning to Essex Ethical, much-published local poet, actor and author Mike Lally will be reading from recent works and sharing his very personal view of how the South Orange/Maplewood community has evolved from the 1940s to today. Born in Orange NJ, 1942, youngest of seven in an […]

SOPAC Presents Jazz in the Loft: Carrie Jackson in South Orange January 19

From South Orange Performing Arts Center: Carrie Jackson is considered one of the most consistently interesting singers in the New York/New Jersey metropolitan area and is one of the top Jazz artists around today performing classical performances of Jazz favorites, soulful sultry Pop, Blues and poignant mellow Gospel. She combines Jazz originals, standards, Pop/Blues tunes […]

MPAC Presents The Tap Pack in Morristown February 13

From Mayo Performing Arts Center: The Tap Pack is an elegant and entertaining nod to the Rat Pack era, featuring high-energy performances of mind-blowing tap dancing, smooth vocals, a swinging live jazz band and witty on-stage banter. The five-member cast croons and cajoles while performing cool classics with a fresh twist. More information.
Copyright © 2020 New Jersey Next, All rights reserved.
You are receiving this email because you opted in via our website.

Our mailing address is:
P.O. Box 663, Maplewood, NJ 07040

No comments:

Post a Comment