Wednesday, June 6, 2018

The Internet created a problem that many artists are unaware of – that is: the numbers.  You know the stats – 2 billion on Facebook, 800 million on Instagram, 330M on Twitter, 140M Spotify users, and it goes on.
In the desperate desire to try to connect with as many fans as possible artists are forgetting something:
Not everyone “out there” is the same.

Every artist has Three Communities – they are separate from one another.

The problem is most artists have only one strategy for marketing and promoting to three separate groups. 

Your 3 communities - Diagram final (1)
Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. 
You need to understand the differences and create a separate way of communicating with each community.
In this 3-Part series I break it all down and explain how you can effectively create a system for moving your potential fans from AMBIENT -> ENGAGED -> SUPERFANS as outlined in this diagram.
Read on


Part 1: Your Super Fans

These are fans who are your First Responders. You know them by name. If you play out live, they attend your shows regularly and buy many things you offer (not just music). If you have a street team they are on it and they evangelize strongly on your behalf. They are the first responders when you post on your socials and they are following you on multiple channels.
These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, etc.
These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music (yet).

You can't build communities without a solid home base. This means you need an updated website that is in your control.
If you are in the market for a new website we are here to help. 
Musicians Website Work With UsHere's to your Success!
X Ariel

Cyber PR   389 12th Street    Brooklyn,  NY   11215   USA 
Organizing for Action

Here's an understatement: Our politics can be polarizing.

But everywhere I've gone in this country, from Massachusetts to Ohio to Oklahoma to California, there's one thing I have never heard someone disagree with:

Every single vote should matter.

Right now, it doesn't.

That's the hard truth, thanks to discriminatory voter ID laws, early voting restrictions, disenfranchisement of felons, and -- here's a big one -- partisan gerrymandering.

Gerrymandering is at the heart of so many of our problems.

It's why people feel like their vote doesn't always count. It's why politicians feel like they don't have to be accountable to their constituents.

And it's why sometimes our elections don't really reflect the will of our voters.

It's time for those days to end. I'm standing up with OFA, former Attorney General Eric Holder's national redistricting team, and other organizations across the country who are demanding fairer districts -- and you should, too.

This work won't be easy or glamorous.

It'll happen in state legislatures and on local ballot initiatives, and in living rooms across the country -- as people like you become local leaders, and talk to friends and neighbors about how important this fight is.

But if we pay attention, if we really dig in, we can fix this. We can change our own districts, and then our states, and then our country.

In many places, we already are. Three weeks ago, Ohio voters overwhelmingly voted to end gerrymandering in their state. Meanwhile, judges in Pennsylvania and North Carolina recently confirmed what we already knew: Partisan rigging of districts is unconstitutional.

We know we can keep up the progress - and we have great leaders like President Obama, Eric Holder, Nancy Pelosi, and Terry McAuliffe taking the lead on this. But we'll need every progressive voice we have to win.

No matter what state you live in, I promise you: There's something you can do to help. Get trained. Talk to a friend. Take up a ballot initiative. Volunteer remotely.

For now, join OFA's team -- and they'll plug you into ways you can get involved at the local and national level leading up to November:

I'm in


 Sarau Cultural, promoted by BMF and Idealist 
June 6 @ 5:30 - 9:00 PM 

Denise Reis
 June 6 @ 8:30 PM 
Cafe Vivaldi - NYC


Denise amazes and delights audiences from around the world with her warmth, unique artistic expression and exquisite musicality. Her music, rich with emotion and Latin-American textures, speaks to the human ear and heart, allowing concertgoers and listeners to experience commonalities of human experience transcending all cultural barriers. Through her music Denise strives to bring the harmony, warmth and joy embodied by Brazilian culture to the world.
More information:   

 June 7 @ 6:30 PM
 Mandarim Oriental 

More information:

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