Music publicity has changed radically over the years and will continue to change. Social Media has brought us the ability to personally connect with fans and writers through Facebook, Twitter, newsletters, Instagram, etc. and this is a major disruptor for the world of PR.
This means in order to get good publicity for your music, you have to have a good social media strategy. But that's not all.
Music publicity, just like building a fan base, takes time, dedication and effort. During a PR campaign the effort sometimes feels Herculean compared to the placements returned. However, with a foresight, organization and grit, you can get good results.
Our Musician’s Guide to Publicity blog series has been fully updated for 2017 and it is our second most popular series to date (after The Musician's Guide to Marketing Plans)
Preview all 3 parts here:
Part 1: Preparing Your Press Kit - A digital press kit will help organize your information so they can immediately access your music and quickly get a sense of who you are. Here’s what your press kit should include: Your music, genres and comparisons, your signature story, photos and album artwork, and last but never least - your socials.
Part 2: Your Messages and Your Targets - Takes you through the next 5 things that you need before you can start pitching to music blogs and promoting - It will teach you how to research music blogs, prepare target lists get your email newsletter in order, determine your ideal release schedule and prep your visual assets and social posts.
Part 3: Start Communicating The final part explains the last 5 steps in your music publicist journey taking into account your genre, tour schedule, size of your fan base, and number of streams. You will learn how to prep and send media pitches, follow up, handle tour / show press, update your fans through your newsletter & socials and finally, how to show off your PR results.
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