Thursday, April 13, 2017

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Complimentary eBook
[Complimentary ebook] 26 Tips to
Master the Art of Influencer Marketing
There are professionals, there are laymen, and there are masterful artists. To master the art of influencer marketing, it's important to do it well. Our friends at Sysomos have put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships.

Here are just a few of the more than 20 tips they give on how to master influencer marketing:
Find the Right Influencers: Identify and build meaningful relationships with key influencers.
It’s All About Maintenance: Get the most out of your relationships with regular give and take.
Skip the Jargon: Keep in mind the language you’re using to share your message.
Expand Your Reach: Extend the reach of your key messages and impact of existing marketing efforts.
Push Your Audience to Share: Broadcast your key messages and drive more results

Like any relationship, working with influencers is a balance give and take and requires work. But, when 81% of marketers say influencer marketing works, they are not be wrong.

Download the free ebook, courtesy of Sysomos:

If you think that's impressive, you should learn more about Sysomos' platform. By intelligently linking applications to Search, Discover, Listen, Publish, Engage and Analyze on social media, the new Sysomos platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. The Sysomos Platform applications can be used on their own, but also intelligently work together to make sharing insights from one application to the next a seamless activity.

What else can the Sysomos platform do for you?
• Share data insights across all applications in the platform
• Improve the effectiveness of paid media campaigns
• Apply your listening insights to paid, earned, and owned media
• Identify insights, create campaigns and measure their effectiveness
• Create work spaces for role-based customization

Learn more about how the new platform can work for you by getting a personalized tour. Request a demo today:

* FYI - Some antivirus programs falsely flag links, these links have been tested and are hosted by Sysomos, and are perfectly safe.

Here’s to your success,
Michael Crosson
Moderator & Publisher

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omplete Guide to Social Media for B2B Marketers 

Staying current with social media trends

Social media has changed the way we communicate with the world we live in. From advertising to engaging, it's also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it's an increasingly important part of marketing, and yet it can still be difficult to navigate a world where 'likes' and 'comments' are the currency for engagement, and click-through rates are the currency of conversion.  
In this e-book, we're going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience.

You'll learn:
  • Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn.
  • What types of content do best on each social media platform.
  • How to support prospects at each stage of the sales funnel.
  • The secret to using video content to drive engagement.
Get the Guide ›
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All rights reserved worldwide.

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