Monday, August 26, 2013


The White HouseFriday, August 23, 2013
Join the conversation on making college affordable
Putting higher education within the reach of all those who are willing to work for it is one of the most important economic challenges we face. So President Obama is introducing a new set of ideas to rethink the way in which we pay for college.
On a bus tour to meet with students, he asked people to raise their voices online to discuss why this issue is so important, and the hashtag #MakeCollegeAffordable started trending nationwide.
@Jzieno: "@WhiteHouse I need an affordable education because I don't qualify for much financial aid..."
Each of these voices is an important reminder about why we can't wait to take action.
If you want to join this conversation online, use Twitter or post to Facebook using the hashtag #MakeCollegeAffordable.
Have questions about the details of President Obama's plan? Check out the graphic and share it with friends.
Learn more: Check out the discussion between Secretary of Education Arne Duncan and Khan Academy from earlier today:
Watch Secretary Duncan's discussion

There is no question that social media marketing has been hailed as an inexpensive method to engage your audience; however, as a marketer do you know the amount of revenue that you have actually generated from Facebook, or how much has been invested into the efforts? Check out the following tactics that you can use in order to measure, justify and improve the Facebook marketing efforts you have used.... 

LinkedIn to Lower Age Minimum from 18 to 14

Back when Facebook was exclusively a network for users with college e-mail accounts, leaving MySpace felt like graduation. Finally, you had access to a social network specifically meant for college students. Then, it opened its doors to anyone with a school account, and now - all that's needed to join is any ol' e-mail address. The novelty of the exclusivity has long since faded, as everyone and their grandmother (literally!) started poking you. So, we shouldn't be surprised to learn that come September 12, LinkedIn will be following a similar path. The 18-or-older rule will be thrown to the digital wind, allowing users as young as 14 to join the career networking site...

If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobile shopping, omni-channel, content marketing, or social. More often than not, however, retailers will say that the biggest changes impact their efforts and performance this holiday season compared to previous years will come from their old friend Google. And not even the "sexier" parts of Google like Google+, Android, and Chrome... 

Has LinkedIn Replaced Cold Calling?

It's 9 am. You've just finished your second cup of coffee, responded to pressing emails, and browsed through Sportscenter for the run down of the day's top stories. Now it's time to break out the prospect list that you built from Lexis Nexus and begin dialing for dollars, right? Well, only if you're stuck in 1996... 

Now in its fifth consecutive year, the online mega conference Social Media Success Summit is almost here, and over 1,400 of your peers have already once again registered. If you've never attended this premier event, you are missing out on the most productive and entertaining event of the year!

Check it out here:  

And if you act by this Friday, you'll save $330 (55%-off) if you're among the next 500 registrants. This is not a sales pitch - there are just a limited number of seats available due to the webcasting technical restrictions because it is a live event. It's designed for the busy marketer who can't afford to stop working yet needs to keep up with the changing world of social media marketing ....

Digital Manager - MediaVest
New York-based MediaVest meets every market challenge with an adroit combination of art and science, people and talent. It produces content, creates innovative media partnerships, and invests in the technology and data analytics that inform clients and continually redefine the marketplace. For more information on MediaVest, visit . MediaVest is part of Starcom MediaVest Group (SMG), which was named Adweek's Media Agency of the Decade in 2009. As a division of Publicis Groupe we're connected like no other network and we are looking for passionate and inquisitive people to join us...

Business Development Manager / Online Media Buyer - Acurian Inc.
Business Development/Online Media Buyer The Business Development/ Online Media Buyer is responsible for researching, negotiating and developing profitable media and vendor relationships with cost-effective, scalable and targeted sources of online media that can provide qualified and profitable traffic. In addition, the buyer will negotiate pricing and acquire inventory primarily on a CPA basis for banners, email, pop-up, router traffic and other direct response inventory, while ensuring that sources maintain the minimum acceptable ROI metrics/goals....

Digital Media Analyst - Assurant
Assurant Health is the brand name for a family of health insurance products focused on providing a variety of affordable plan choices to consumers. The portfolio of health care products includes major medical, supplemental and fixed-benefit plans for individuals, families and small employers. Assurant Health is committed to providing access to convenient health care delivery, easy-to-understand products and value-added services that help customers better manage their health care dollars and get the most out of their coverage-ultimately seeking to protect not only financial security but also the health and well being of its customers. Assurant Health's products are underwritten and issued by John Alden Life Insurance Company, Union Security Life Insurance Company and Time Insurance Company, which has been in business since 1892. Headquartered in Milwaukee, Wis., Assurant Health employs approximately 2,000 employees. More information about Assurant Health can be found on the company's website at

Media Supervisor - DWA
As a media agency, we live and breathe technology. DWA clients develop, manufacture and manage the network infrastructure, software and hardware that keep businesses connected, and they make consumer IT products and services that we all use every day. We know the business of technology, enterprise and consumer, inside out, and we know how to communicate with a receptive audience. DWA media teams don't need a primer on what you do or what your pain points are; they simply need to know what you want to achieve with your marketing budget...

Social Events

Since 1968

The Brazilian-American Chamber of Commerce, Inc. is pleased to announce its partnership with the Spain and Latin American Chambers of Commerce in New York in the launching of an exciting and dynamic networking program. This represents an effort to expand the reach of the growing Latin American markets and promote a better understanding between the business communities of those countries.

Join us for cocktails and hors d'oeuvres with other top executives and international professionals.

12th Annual 
Spain & Latin America Networking Event 
  August 29, 2013
 5:30pm - 8:30pm
Partnering chambers:
Brazilian-American Chamber of Commerce, Inc.
Bolivian-American Chamber of Commerce
Colombian-American Association
Ecuadorean American Association
North American-Chilean Chamber of Commerce
Peruvian-American Association
Spain-U.S. Chamber of Commerce
U.S.-Mexico Chamber of Commerce
Venezuelan-American Association of the U.S.
Host & Sponsor
43-45 Grand Street
New York City

Catering Sponsor

  Register Today
First-come, first-served basis.

 To register online, please click here.

If you have already registered, please disregard this message

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