Friday, October 7, 2011

Alguém, alguém um dia vai se vingar Vocês são vermes, pensam que são reis...

FátimaCapital Inicial
Vocês esperam uma intervenção divina
Mas não sabem que o tempo agora está contra vocês
Vocês se perdem no meio de tanto medo
De não conseguir dinheiro pra comprar sem se vender

E vocês armam seus esquemas ilusórios
Continuam só fingindo que o mundo ninguém fez
Mas acontece que tudo tem começo
E se começa um dia acaba, eu tenho pena de vocês

E as ameaças de ataque nuclear
Bombas de nêutrons não foi Deus quem fez
Alguém, alguém um dia vai se vingar
Vocês são vermes, pensam que são reis

Não quero ser como vocês
Eu não preciso mais
Eu já sei o que eu tenho que saber
E agora tanto faz...

Três crianças sem dinheiro e sem moral
Não ouviram a voz suave que era uma lágrima
E se esqueceram de avisar pra todo mundo
Que ela talvez tivesse nome e era Fátima

E de repente o vinho virou água
E a ferida não cicatrizou
E o limpo se sujou e no terceiro dia
Ninguém ressuscitou...

October 6, 2011
It’s been a fantastic kickoff to the fall.  I spent 2 weeks traveling through FinlandUK,Norway and Iceland.
A highlight was teaching a DIY master class with the deeply insightful and calming Peter Spellman, Director of the Career Development Center from The Berklee College of MusicPeter is a masterful teacher and his packed sessions left all of us on the edges of our seats.  I have known Peter for years and am honored that he included me in his book (The Musician's Internet: Online Strategies for Success in the Music Industry) but to have a few days as the only two Americas was special.  I also spoke to a packed café at the PRS house in London and returned to one of my favorite places on earth Reykjavik.
I had an incredible experience keynoting the Musik & Talang Conference in Vaasa (The West of Finland) where I stayed up most of the night watching the F8 unfold before my very eyes.  I asked a room of 250 Finns the next day if anyone watched and not a single hand went up, reminding me that there is a whole world full of people who don’t care as much about what all of this means and how it will all unfold.  The Music keynote according to FB had approx 38,000 people watching it – compared to the 500,000,000 people on Facebook I was reminded that I live in a narrow universe.  Most people just want to use Facebook to share and connect with frinds and they don’t have to think about the long-term marketing and PR aspects of using social media.  That’s left to me and to a few colleagues who I globe trot with and I take this role on with gusto.
To say that I am humbled and deeply honored at the fact that I get to combine the two things I love the most: Travel and inspiring people through teaching is a gross understatement.  I still feel like I have to pinch myself when I get on a plane.  I am endlessly fascinated by social media, new media and how artists think and act amidst the continuing emergence of this space. 
I will continue to explore it , observe it,  simplify it redefine it for you as long as I am able and invited to do so.
A giant thank you to the  IMX, Musik & Talag, Evil Genius Media, Atul Rana, Love Live Music UK & FOLKLARM for this last wonderful globetrot.
In This Issue:
  1. Where’s Ariel? Back from UK, Norway, Finland & Iceland and off to… Nashvillefor Americana
  2. Feature: 9 Critical Things You Should Know About Publicity Before You Make Your First Move
  3. On The Blogs – Top 4 Killer Apps Every Musician Must Use
  4. Let Cyber PR® Help You With Your PR This Fall
Where's Ariel?
Back from UK, Norway, Finland & Iceland and off to… Nashville for Americana
Oct 12 - The Americana Music Festival @ – Nashville, TN
Sheraton Nashville Downtown Hotel
8:00 PM - 2:00 AM
623 Union Street
Nashville TN
Feature: 9 Critical Things You Should Know About Publicity Before You Make Your First Move
Even though my master classes are about Social Media, traditional media still plays a large part in an artists overall strategy (more so in Europe I do believe). In Europe, many musicians asked me to help them understand what publicity is and how it fits into their overall planning.  This is an past article I wrote which I have recently updated for you for navigating the world of traditional PR.
So, it’s back to the basics today…
I talk to musicians all day who call looking to hire a publicist, and I’ve noticed that many artists don’t really understand what publicity is. The following list will clarify the concept of publicity for you.

1.  The Definition of Publicity.
First, we are going to start out with the very basics – some definitions of what publicity is exactly, according to the Merriam-Webster Dictionary:
Publicity – “An act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support. Also: The dissemination of information or promotional material.”
I couldn’t have said it better myself. Publicity is exactly these things.
A music publicist is hired as a member of your team to represent you to the media. Media is defined traditionally as editors and writers at newspapers, magazines, college journals, and television. Some publicists may also cover radio for interviews on tour stops. But if you want to get on the radio charts (like CMJ), you will need a radio promoter. More and more publicists also cover Internet PR, like my company. But not all traditional publicists do this, so make sure to ask before you hire.
A publicist’s job is to liaise with the press. They are not hired to get you a booking agent or gig, a label deal, a distribution deal, or any other type of marketing deal. That is what a manager is for. A well-connected publicist may be able to hook you up with all of the above-mentioned things, but it is not in her job description.
2.  You Are in the Driver’s Seat.
Remember, as the artist, you are the buyer here, and you are shopping for PR. You are in the driver’s seat. It’s your money and your music that keep publicists in business. Hiring a publicist is like hiring another guitar player for your band. Choose one you like, who fits your vision and your goals. All too many times I’ve heard that a publicist was hired in spite of the artist’s personal opinions. You should like your publicist, and she should be the right one for you.
3.  With Publicity, You Pay for Effort – Never for Results.
I have had disgruntled artists call me and say, “I hired a publicist and I only got six articles. That cost me $1,000 per article!” Sadly, this is not how you quantify a PR campaign. How you quantify a PR campaign is by how many albums were sent out and what the responses were, even if they were inconclusive or negative. You pay for the amount of effort the publicist made on your behalf. Of course, you should get some and even many results. Getting nothing is totally unacceptable. But you never know when your publicist’s efforts will show up months, and sometimes years, after your campaign is complete.
4.  A PR Campaign Needs to Be Planned Well in Advance.
For long-lead press (that means magazines with national distribution like Spin andRolling Stone), the editors put their publications to bed three full months before they hit the newsstands. So if your CD is coming out in October, you must have it pressed with full artwork and ready with materials to mail in July. Of course not all PR campaigns focus on national press, but no publicist will take you on with zero lead-time, so you definitely need to prepare lead-time in every case.
Recommended Publicity Campaign Lead Times:
  • National Campaign – 3-4 months before the release
  • Tour Press Campaign – 4-6 weeks before the shows
  • Local Campaign – 4-6 weeks before placement
  • Online Campaign – 2-3 weeks before placement (minimum)
(Placement = article, CD review, calendar listing, TV/radio interview, etc.)
On The Blogs: Top 4 Killer Apps every musician must use
  1. Bands in Town -
  2. Crowdbooster -
Let Cyber PR® Help You With Your PR This Fall
Our online campaigns will jump start your social media, help you build your numbers on your networks and get you featured on blogs, podcasts and iRadio stations.
Check out the customized Cyber PR campaigns Ariel Publicity has to offer. EmailJason at to set up a free consultation call.
 "“I’ve paid thousands of dollars for ZERO results with traditional publicity companies. Cyber PR® gave me the opposite experience. I received a huge quantity of valuable online placements and Ariel and her team empowered me as an indie artist, to streamline my approach to fan outreach and engagement.” - ~ Jane Lui, 
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